James returns from his recent teaching In Europe and Israel. Besides his trip to the West Bank for a glimpse of Palestinian life, he shares a fascinating project: Israelis’ actually changed their attitude about the Israeli-Palestinian conflict through a marketing experiment called “The Conflict Campaign” based on paradoxical thinking principles.
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The video clip of the campaign in the talk can be found at:
https://www.youtube.com/watch?v=UZadiztzLt0
To learn more about “The Fund for Reconciliation Tolerance and Peace” go to:
http://www.frtp-arik-peace.org/
Or, “Like” their Facebook page at:
https://www.facebook.com/fund4rtp

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